Entries by Jerry

I’m frightened of Christmas

They’re not the words you want a 12-year old to howl in distress at this time of year. After all, ‘tis the season to be jolly and a magical time […]

Customer Journey Mapping, done. What next?

Here’s a familiar scenario in the customer journey mapping process.  Your workshops went well, everyone was engaged and the team is bursting with ideas. You added extra value by creating […]

Customer Journey Mapping? Why not?

Customer journey mapping.  It’s probably the easiest starting point for anyone looking to improve the right customer experiences. That said, I still encounter business leaders who see customer journey mapping as […]