Entries by Jerry

The job of the customer experience manager

The need to improve customer experiences has been around since cavemen traded rocks for fish.  And as our understanding of complex customer experience issues has grown, so too have the opportunities […]

Customer experience without trust is costly

The new challengers in the energy market must be thanking the so-called “Big 6” for making their job easier.  A report just out by Which? shows the polar extremes of […]

Customer experience and lawyers

United Airlines threw a new perspective into the debate about where responsibility for customer experience sits when it handed accountability to its General Counsel.   In an unusual move, United […]

Did City Link’s customer reviews predict failure?

Customer experience reviews are a rich source of information for companies wanting to improve.  They also contain vital signals for companies needing to survive. On Christmas Eve, the UK parcel courier […]

Assessing the shape of customer experiences

To assess customer experiences is to embark on a complex but profitable journey.  The desire to make improvements is compelling and yet the starting point and finish line are not […]

Customer experience in the boardroom

Corporate change leads investors to rethink the potential for future income streams.  But, by putting customer experience in the boardroom, can it improve that decision-making process?   This week has seen […]

The best and the worst of customer experiences

In Europe this week, the travel industry provided me with two quick stories that illustrate the best and worst of customer experiences. The first was a perfect example of ease […]