The Empathyce Customer Experience Consultancy
First and foremost, we’ll listen to understand you and your business.
We’ll then help build your path to greater customer-centricity by organising the thinking and operationalising the doing. We’ll give you the reassurance of fact-based options for what you should do next, why and how. Our aim is that you can move on quickly with confidence.
We’ve worked with Customer Experience people and Customer Success teams across a wide variety of sectors. Exactly how we approach the work will depend on the outcomes you are looking for.
But, more often than not, we give you clarity about what it’s really like to be one of your customers, what it should be like and why, and how you can help the rest of the business make the right changes.
Examples of how we might help include:
Customer and Employee Journey Mapping
If you do nothing else in the name of customer experience, mapping customer journeys is a must. Create a story of how you fit into your customers lives. Hold effective workshops attended by cross-functional teams that generate outputs to give you clear direction about what to do next.
Customer Experience Maturity Assessment
Find your starting point. How good are we today, really? An objective benchmarking of how aligned your business is to what you want to achieve. This honest assessment of areas such as culture, internal communications, processes and measurement helps prioritise the activities ahead.
Define a Customer Experience Strategy
Create an architectural blueprint for making decisions internally and communicating how you want customers to feel as they interact with you. Articulate just how good do you want to be and what you’re prepared to do about it. Let your employees know what behaviours, attitudes and actions they should exhibit.
A combination of workshops and mentoring to build the understanding and influence of Customer Experience in your team, senior leadership and other internal stakeholders. For example, a one-day workshop would define what Customer Experience is, why it’s important and how it works across competencies such as cultural leadership, strategy, insight, measurement, innovation and governance.
Customer Feedback and Measurement
Ensure your customer feedback and performance tracking programme is aligned with your strategic intent. This review is an objective assessment of your structured and unstructured qualitative and quantitative customer insight to ensure you are listening, understanding and acting in a way that’s most effective.
CX Governance Frameworks
Establish the discipline to pull it all together with an accountable cross-functional framework and forum for prioritising activities, assigning responsibilities and reporting on progress. This may be an informal arrangement with your stakeholders or more structured, reporting into your leadership team.
Employee Engagement and Communications
The fun bit! Bringing it all to life, engaging and inspiring your people regardless of where they work with clarity about what you are doing and why. Get your people involved by telling stories, making it appealing and easy for them to get involved and help drive the CX movement from within.
Customers with Disabilities
The world is challenging enough for many people who interact with their environments in different ways. Getting it right for them is not only the right thing to do but we will get it right for everyone else too and that can only be a good thing for customers and the bottom line.
Customer Experience Professional Development
Mentoring, workshops and on-the-job explanations to support the personal development of anyone building a career in Customer Experience. For those wishing to seek a professional qualification in the subject, I am also an officially authorised trainer for the Certified Customer Experience Professional (CCXP) accreditation. More information is here.
Because Customer Experience is inherently a commercially-savvy way of thinking, our approach is every bit about reducing your costs as it is about creating experiences that your customers want to repeat and share.
It’s that journey from giving inconsistent experiences to ones that are intentional and differentiated that that we help facilitate.
If you think we might be able to help develop your customer experience capabilities do please get in touch.