+44 (0) 7917 718 072    |    [email protected]

Photo credits: NoRevisions and Jens Theess

Welcome to Empathyce, the empathetic Customer Experience consultancy. 

Thanks for your interest. I’m Jerry Angrave, founder of Empathyce, a CCXP and former inhouse, senior CX professional. As a consultant and trainer I give direction, structure, confidence and credibility to colleagues who are driving their organisation’s Customer Experience vision.

Customer Experience & Passenger Experience

Consultancy services and professional development 

Being the one who is charged with embedding a more customer-centric culture isn’t easy. It takes bags of resilience and a whole heap of perseverance especially when it comes to demonstrating the value of CX to others.

But, the rewards in personal pride and commercial success are worth it. So if I can help set the vision, structure your planning and secure buy-in from the most sceptical of stakeholders, do get it touch. Here are some of the ways I might support you: 

Customer Experience Management

Helping you earn the right to customers’ loyalty and advocacy

CX Culture & Strategy  | CX Maturity Assessments  |  Journey Mapping  |  Action planning   |   Voice of the Customer & Employee   |   Measurement   |   CX Programmes   |   Employee Experience

“Genuine expertise, empathetically imparted by someone like Jerry, should automatically be part of the way we do business”

Paul Gilbert, CEO LBC WiseCounsel

Customer Experience Interim Management

Hands-on support to clarify the thinking and get on with the doing

Thanks Jerry, it’s both helpful and reassuring to have input from such an experienced CX professional

TF, UK utility company

Customer Experience Training

Workshops and coaching for leaders, CX practitioners and their teams

The leadership team’s role    |  How to map customer journeys  |  CCXP Exam Preparation    |   CX Competencies for CX professionals    |    CX Immersion for all employees

“This course should be mandatory for any company with customers”

Mary Doyle, Rocket Girl Coaching

Customer Experience for Disabilities

Improving experiences for those with physical or hidden disabilities

Audits and Assessments    |   Empathy training for front-line teams    |   Customer Journey Mapping   |   Stakeholder engagement

“Of course it’s the right thing to do but get it right and there’s a significant commercial benefit too”

Andy Wright, CEO Accessible Travel

Jerry has been fantastic to work along side providing great insight, expertise and guidance with a considered and kind approach. He hasn’t shied away from challenging us or let the frustrations of ‘CX in reality’ distract him from supporting our project deliverables. He has provided real value and left a well placed team ready to pick up the CX mantle following his coaching and guidance.

Kate Birtles, Customer Service Director, Biffa

What I do

I listen to understand then help strengthen your approach to being more customer-centric. And, I train CX professionals to give them the tools, confidence and influence they need.


Empathy: I’ve had those inhouse CX roles, I know what it’s like to create better experiences that mean better business; economically, strategically and operationally. And employee pride just gets stronger and stronger.

How I do it

I help define the Customer Experience strategy, establish the governance to prioritise actions, customer journey mapping, employee engagement and training / professional development

Who I help

I work with leadership and management teams who are driving their customer agenda – around the world and across many sectors including aviation, professional services, utilities and financial services.

Customer & Passenger Experience – strategy, programmes and training

I share the passion for how a focus on Customer Experience leads to better commercial outcomes. If my team and I can help, we’d love to learn how you want things to be different and why.

Whether it’s through journey mapping or a CX maturity assessment, strategic planning or employee engagement, we’ll help understand how you fit into your customers’ lives, what you need to do differently and how to make that happen.

We know customers’ needs, fears, expectations and priorities are changing all the time. So too, perhaps, your business model, leadership team and strategic priorities.

If you just need a sounding board or a more structured form of support please get in touch.

Better experiences, better business.

Jerry Angrave

Customer & Passenger Experience Director, Empathyce

+44 (0) 7917 718 072    |    [email protected]

If you‘re in the aviation or travel sectors and will be at any of these events do say hello - I’ll be chairing the Passenger Experience tracks there!

Below are a few of the brands I’ve worked with in support of their Customer Experience ambitions

Thank you Jerry, it was a great couple of days, lots of engagement, enthusiasm and fantastic ideas

Lisa Olsen, Commercial Director, Liverpool John Lennon Airport, UK

Jerry, when you tell it like it is you’re a less sweary version of Gordon Ramsay!

Debriefing an airport team on the reality of their Passenger Experience

Our experience of working with you couldn’t be any better.  We really do appreciate all the work and effort you put into making the session as fun, informative and valuable as possible.

Rachel Besant, 15below (airline passenger communications)

Just wanted to drop you a note to say thank you so much for all your support and coaching – I couldn’t have passed without you!!!

Danni Mitchell, Rant & Rave (on becoming a CCXP)

l learnt a lot from Jerry, not just his expertise on customer experience but also how he makes the whole journey you have with him insightful and full of advice. I am grateful to him, one of the most empathetic persons I ever worked with.

Duong Nguyen, Vietnam (telecoms)

New book!

“How to” – Customer Journey Mapping

Based on nearly 20 years of mapping customer journeys I’m excited to share what I’ve learned, what caught me out and what works. For anyone running their first journey mapping workshop the book has tools, tips and templates on preparing, facilitating and – crucially – how to get value from it afterwards.

For more details click here.

Case study feature:

Airport Passenger Experience

A combination of customer journey mapping and terminal walk-throughs has helped airports prioritise what they should do next. And, it’s helped teams from all parts of the airport eco-systems understand more about what they do.

For more details click here.

airport experience journey mapping

Because it’s tough:

Here if you want to talk

Things are pretty challenging right now for many. Hints of optimism can easily get swamped by uncertainty, frustration and self-doubt. I’ve not got all the answers but if it would help to have a chat, do get in touch.  No charge, no judgement.

+44 (0) 7917 718 072    [email protected]

Here’s how to get in touch for an informal chat:

Call me on +44 (0) 7917 718 072 – it’s my phone, you’ll get me I promise!

Send an email to me at [email protected]

Find me on LinkedIn – search for Jerry Angrave

For more resources to support those working in Customer Experience roles, see the CXPA


For more information on the sunflower lanyard, helping to improve experiences of those with a disability: