Customer Journey Mapping Workshops
(The next event is being rescheduled to a remote, virtual session in light of the current virus situation)
If you’re not sure what to do next in your Customer Experience programme, mapping your customer journeys is time well spent.
But, to be insightful and drive the right change, the process needs to be strategic, effective and influential.
And so these highly interactive workshops demonstrate how to set up journey mapping sessions, how to build the map itself, how to facilitate your own workshop on the day and how to get the most value from them afterwards.
We create personas and work through a live example so you have a familiar template to then map your own customers’ journeys. We look at the differences between mapping today’s journey and a future journey.
And crucially, because journey mapping is a means to an end, not the end-game itself, we understand how it fits into the bigger picture. After all that effort we don’t want the maps to look good but simply gather dust!
Time and time again I’ve seen the positive impact that journey mapping has on a business. Being confident in what you’re doing, you can take great pride in being the one to show your business how to do it!
If you’re interested, click the link below to register an interest or drop me a note if you’ve any questions.