Creating fans of what you do so they share profitable stories

About Empathyce

I’m very proud to have founded Empathyce back in early 2012. The only reason I feel justified in claiming to be able to help is because I’ve real empathy for what it’s like to run a customer experience agenda.

I’ve been there, and so too has anyone I bring in to support me. We know it’s not easy. It can sometimes feel like we’re the only ones who ‘get it’. We know there are political agendas to navigate, investors to keep happy and cross-functional silos to work across.

But we can draw on our experience to share structured thinking that helps build the momentum, set the priorities and organise the activity.

Where the scale or specific skill-set requirements call for it, I will bring in highly talented, highly experienced indivduals. Their details are below. Like me, they are not career consultants jumping on a Customer Experience bandwagon that’s laden down with inconsequential platitudes. What drives us is sharing how Customer Experience thinking can create lasting commercial success and a better place to work.

Empathyce is based in Cheltenham, UK. And the name..?

Listen to any conversation about making things better for customers and there will be reference to probably the most important element of all: empathy. It’s about understanding and sharing what others feel and think. It is at the root of everything we believe about improving customer experiences and so is encapsulated in the name.  Empathy + CE (customer experience) = Empathyce; for positive and lasting results.

About Jerry Angrave

For any work we do, I will always be your main contact throughout.

Jerry Angrave interviewing Paul Griffiths, CEO of Dubai Airports on stage at the Aviation Festival 2018

I work with Boards, leadership teams and managers to help create experiences that their customers want to repeat, share and pay more for. I’m a Certified Customer Experience Professional (CCXP) and am very proud to be one of just a handful of CCXPs globally who are also approved by the CXPA to train others for the qualification.

I’ve a background in senior Customer Experience and Marketing roles at the likes of Lloyds Banking Group in the UK and in New Zealand. I’m lucky to have worked with many fantastic, forward-thinking people at sector-leading companies in, for example, aviation and travel, financial services, legal services, utilities, pharmaceuticals and SaaS providers all over Europe and beyond.

To see who I’ve worked with and their testimonials, click here.

In the past I’ve been a director of an offshore banking subsidiary in Guernsey and chairman of Governors at a school in Cheltenham for children with severe special needs.

And when I’m not at work or spending time with the family I’ll be swimming somewhere, especially a lake or lido.  In September 2016, I swam the English Channel as part of a relay team of four.  Wasn’t easy, but we made it!

Enough about me, how about you?  If you’ve anything you’d like to discuss or have questions on do let me know.  I’m always happy to share thoughts over the phone or a coffee so please feel free to get in touch.


If you think we might be able to help your Customer Experience ambitions become a reality do please get in touch.

Thank you Jerry

Jerry Angrave

Certified Customer Experience Professional and founder of Empathyce

+44 (0) 7917 718 072

jerryangrave @

Jerry Angrave

email: jerryangrave @
call: +44 (0) 7917 718072

Share thoughts on Twitter @JerryAngrave

Stay in touch on LinkedIn

food market

Jerry was at all times a pleasure to deal with, knowledgeable in terms of the organisation, skilled at navigating the politics that go with a complex set-up and a subject matter expert when it came to Customer Experience best practices

Darran TaylorLloyds Banking Group / O2 Telefonica / Nationwide


I’m very proud and lucky to call these people friends as well as colleagues. They are brilliant at what they do and I’m able to call on their support when the scale or specialisms of the work make it necessary.

Mike Robinson

Mike has an enviable Aviation background to fall back on. He’s had senior roles at IATA, he was Aviation Director at London Southend Airport and was managing director at ACL (Airports Coordination Limited). Having Mike onboard is hugely beneficial and insightful especially with customers in the travel and transport sector.

Karen Hoar

Karen Hoar

Karen is Customer Experience and Marketing strategist. She plays an invaluable role in linking the realty of what it’s like to be a customer to an organisation’s wider aims and decision-making. Karen has worked with many large, complex brands including Lloyds Banking Group, HSBC, E.ON and Vodafone.

Ian Golding

Ian is a Certified Customer Experience Professional, a CXPA accredited trainer and author of “Customer What?”.  He is well-known as one of the leading exponents of customer experience thinking in the world. Ian works globally with businesses in many sectors. He was also a founding member of the Customer Experience Professionals Association.